{"id":1642,"date":"2017-03-14T15:04:21","date_gmt":"2017-03-14T14:04:21","guid":{"rendered":"http:\/\/www.wikane.co.uk\/?p=1642"},"modified":"2017-03-15T11:18:13","modified_gmt":"2017-03-15T10:18:13","slug":"development-what-about-taking-a-chance-on-franchising","status":"publish","type":"post","link":"https:\/\/wikane.ch\/en\/development-what-about-taking-a-chance-on-franchising\/","title":{"rendered":"Development : what about taking a chance on franchising ?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>The franchise is not just the preserve of the big national brands!\u00a0SMEs seeking growth are increasingly choosing this approach.\u00a0And with ten, twenty or fifty franchisees carrying their products and their brand, they can grow quickly.<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #b32a31;\">You can gROW but you don\u2019t necessarily need extra EMPLOYEES<\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>Franchising enables rapid and relatively safe development<\/strong> for the franchisor, because the risk is shared with the franchisees. They pay royalties to the franchisor\u00a0to use a recognised brand and service package, to develop the reputation of the brand in their territory.\u00a0<strong>So, it&#8217;s mutually beneficial.<\/strong><\/p>\n<p style=\"text-align: justify;\">There\u2019s no need to be a large national brand, well-known to the general public from the outset.\u00a0There\u2019s no need to have impact over a vast territory.\u00a0There\u2019s even no need to invest heavily, since each franchisee pays an entry fee that finances a large part of the initial costs.<\/p>\n<p style=\"text-align: justify;\">The franchisor decides on the pace at which new franchises open. They are able to control and plan the growth of the franchise, which is in stark contrast to the roller-coaster ride of having to tackle markets head-on.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #b32a31;\">DO YOU HAVE A unique selling point?<\/span><\/h2>\n<p style=\"text-align: justify;\">The first step is the most important one: can your SME offer an easily-identifiable, differentiating concept, for which you can create a model, while maintaining real defensive barriers to competition?\u00a0These are the questions all potential franchisees will want answered, before signing on the dotted line: after all they are entrepreneurs wanting to launch a profitable business.\u00a0<strong>The very act of defining your concept, your USP, formalising what it offers, rendering it repeatable and communicable to others makes it real. It\u2019s an excellent exercise for the Owner\/Manager.<\/strong><\/p>\n<p style=\"text-align: justify;\">There\u2019s no need to have a revolutionary offer either: a franchise often involves reinventing a trade, as the example of Costa Coffee shows.\u00a0The UK is full of bars and other caf\u00e9s, but Costa Coffee has been able to do something different: offer high quality at competitive prices &#8230; This much-talked-about franchise sells coffee and other hot drinks in railway stations and shopping centres.\u00a0Extremely banal really, except that the coffee is exceptionally good, that the point of sale is easily and instantly recognisable and the \u2018barista\u2019 prepares it with a carefully choreographed turn of hand &#8230;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #b32a31;\">don\u2019t make mistakes in your choice of franchisee&#8230;<\/span><\/h2>\n<p style=\"text-align: justify;\">The second step is to choose carefully!\u00a0Any SME signing franchise contracts with the first-comer runs the risk of paying dearly for it.\u00a0Avoid the candidate who comes to the franchise after failing\u00a0<em>everywhere else: <\/em>they will never behave as a boss should.\u00a0 These types will make you responsible for their failure and will damage your reputation.<\/p>\n<p style=\"text-align: justify;\"><strong><em>On the other hand<\/em>, the right\u00a0candidate\u00a0is one who could go it alone, but <em>chooses your franchise<\/em> for a better chance of success and of achieving it more quickly.<\/strong>\u00a0They will demonstrate the profitability of the concept and may become a leading light of the network, or even an expert who may contribute to its further growth.\u00a0The first franchisees, in particular, must be chosen with extreme care: this is the base on which you will build.<\/p>\n<p style=\"text-align: justify;\"><strong>Finally, the Owner\/Manager who becomes a franchisor experiences a change in role.\u00a0They\u2019re no longer a \u2018boss\u2019 applying their authority on employees, but a business expert and facilitator working with entrepreneurs: their legitimacy will come from their technical skills and the quality of the connections they make.<\/strong><\/p>\n<p style=\"text-align: justify;\">Becoming a franchisor is not an obvious move: it requires a unique set of skills. Someone can have succeeded in their original activity and yet not know how to enable others to duplicate that success.\u00a0Like any profession, there is a learning curve which makes the challenge highly motivating.\u00a0This aspect alone, could justify the franchise adventure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The franchise is not just the preserve of the big national brands!\u00a0SMEs seeking growth are increasingly choosing this approach.\u00a0And with ten, twenty or fifty franchisees carrying their products and their brand, they can grow quickly. You can gROW but you don\u2019t necessarily need extra EMPLOYEES Franchising enables rapid and relatively safe development for the franchisor, &hellip;<\/p>\n","protected":false},"author":32,"featured_media":607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[92],"tags":[96,33,94,103],"class_list":["post-1642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-article","tag-development","tag-franchise","tag-growth","tag-testimony"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Development : what about taking a chance on franchising ? - Wikane<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wikane.co.uk\/development-what-about-taking-a-chance-on-franchising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Development : what about taking a chance on franchising ? - Wikane\" \/>\n<meta property=\"og:description\" content=\"The franchise is not just the preserve of the big national brands!\u00a0SMEs seeking growth are increasingly choosing this approach.\u00a0And with ten, twenty or fifty franchisees carrying their products and their brand, they can grow quickly. 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